At the last shareholder meeting, the CEO of North American giant Apple (Tim Cook) was bombarded with questions regarding the manufacturer’s ARM designs. That is, whether or not Apple would be interested in supplying ‘custom’ SoCs to other technology device manufacturers, thus bringing some rivalry to its partners Intel, AMD, Qualcomm, etc…
As expected, the answer was negative! Apple’s ARM processors are only for proprietary products, at least for now. And the reason for that decision even makes some sense.
Doesn’t Apple want to sell its processors to anyone else? Do you know why?
So, as you may know, Apple has been ‘humiliating’ the offerings of Qualcomm, Samsung, Huawei, MediaTek, etc … For several years, by equipping its iPhone and iPad with super efficient and powerful processors. In fact, this is one of the big reasons why the iPhone is really a huge success whether you like Apple products or not… It’s a very small and powerful machine!
However, Tim Cook says that despite being a very interesting industry, Apple is only interested in offering ‘the whole package’ to consumers. In short, Apple is a manufacturer focused on the end products, who loves to do everything that goes to their machines. Now read:
“I don’t want to say that things will always be this way. But Apple is a company focused on products, we love to do everything. If we manage to have almost total control over the user experience, this is what we want, so that it is really the best possible. That’s why we are going to bet on the ‘Apple Silicon’, because we want to create products that otherwise would not be possible. ”
However, there is already talk of the first MacBook ARM, which will most likely use the exact same design that gave life to the ‘old man’ model of 12 ”. We are talking about a notebook that should hit the market with a 12-core processor (A14X), and an outstanding battery life! All this for ~ 800 €.
Furthermore, what do you think about all this? Share your opinion with us in the comments below.
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Since I was very young I became interested in computers and technology in general, I had my first PC at 10 and at 15 I built my first tower, since then I never stopped. Whatever technology is, I’m in the front row to find out more.