Bearing in mind that we are now in quarantine, many people take refuge in games and music. And as such, the streaming platforms registered an increase in users and visits much higher than the values registered last year.
Thus, according to some data revealed by Counterpoint Research, we learned that Spotify continues to be the owner and lady of the first place in the table of the most used music applications. Immediately followed by Apple Music, which finally managed to be a serious threat to the leader, thus becoming the third place for the also quite evolved Amazon Music.
Apple Music closer to Spotify? Currently occupies the second place in the table of the most used platforms!
So, so far, Spotify has no less than 31% of total global revenue and still 35% of global paid subscribers. However, still a little behind but not as much as before, we have Apple Music with 19% of global paid subscribers, and finally, Amazon Music in third place with 15% of paid subscribers.
Thus, according to Counterpoint Research, there is still a lot of room to gain in the world of Streaming platforms. In fact, it is expected that by the end of the year, platforms will reach (together) the incredible number of 450 million users.
But focusing a little more on Apple Music, what led to the platform reaching second place on the chart?
There are two types of approaches that have been taken by this platform, which are nothing less than attracting users through limited free experiences. And of course, then convince them to stick with extremely tempting offers.
Now, Apple has been doing an excellent job when it comes to these Marketing strategies, second only to Spotify. But if everything continues as it is, it is possible that the places on the music platform chart may eventually change soon. Can you imagine a world in which Spotify is not the king and lord of the music streaming world?
In short, taking into account that the quarantine should still last some time, this may in fact be the perfect opportunity for the Apple platform to grow further in the market.
Read alsoOr see more Apple news, Specials, Featured, Music, Cinema and TV
Technology is a world that I like to be always discovering. I am interested in all topics, although games are my thing. I promise to bring you the best news I find every day.