As one of the largest annual technology conferences in the world, CES basically serves as an authentic launch pad for companies to demonstrate their latest innovations for the coming year. And of course, members of the press play a key role in the process of delivering the same news to the consumer.
After all, having reporters on site to familiarize yourself with gadgets and ask questions is invaluable. Frankly, it’s the kind of thing that just can’t be replaced by a well-written press release, product demonstrations on YouTube or even a streaming lecture. In short, as an informed consumer that I am, I want to hear about what others like and dislike about a product, not just what the company wants me to know.
CES 2021 is going to be an online event! Will it be the end of these giant fairs?
Therefore, the Consumer Technology Association (CTA) announced last Tuesday that the 2021 edition of the Consumer Electronics Show (CES) will be a completely digital experience. An announcement that goes against what was said last month. At which point CTA said it was planned to host CES 2021 as a face-to-face event, albeit with improved sanitation policies in place.
However, as much has happened since the beginning of June, and with the new cases of Covid-19 continuing to reach a record rate. It seems more and more likely that we are not even close to the end of this pandemic, and as such, taking risks could be really fatal for the industry.
So Gary Shapiro, CTA’s president and CEO, said that it is not possible to safely gather tens of thousands of people in Las Vegas to meet and do business in person, saying: “By moving to a fully digital platform for 2021, we can offer a unique experience that helps our exhibitors to connect with new and existing audiences ”.
Meanwhile, CTA said it plans to return to Las Vegas for CES 2022 with an experience that combines the best elements of a physical and digital show. It remains for us to wait and see what the future holds.
Furthermore, what do you think about all this? Share your opinion with us in the comments below.
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Since I was very young I became interested in computers and technology in general, I had my first PC at 10 and at 15 I built my first tower, since then I never stopped. Whatever technology is, I’m in the front row to find out more.