Apple will significantly increase the defense of users’ privacy on its new iOS 14 by implementing new features that allow us to understand why applications need their personal data, and of course, whether or not they want to allow ads based on their tastes.
Which of course is a huge problem for the many advertising agencies in the market … After all, if you can’t understand the users’ tastes, the efficiency of the ads will go downhill! This will result in a drop in customer sales, and as a result, companies will stop investing in these same advertising agencies.
IOS 14 is a nightmare for advertising agencies!
So, as you can imagine, when Apple announced iOS 14 and iPadOS 14, many advertising agencies had a collective heart attack! All thanks to a lot of concern in the ability of each to reach the right customers with the right ad.
After all, it is very likely that you have already researched a TV, a mobile phone or a simple mouse for your PC … And out of nowhere, it is completely flooded with advertisements for these same products. Well, all of this is possible thanks to the monitoring of your activity on the Internet, whether through applications, browsers, etc. All strategies that offer various types of information, which are later used to create a detailed profile about you.
However, if you happen to upgrade to iOS 14 and iPadOS 14 at the end of the year, applications that nowadays collect information about you to create the profile mentioned above, will have to ask for authorization to do so, at the same time that they are also required to explain why they need this same authorization.
So we have about 16 European advertising agencies, as well as Facebook and Google, to complain about this decision by Apple, saying that all this will cause the vast majority of users to refuse to give such authorization… Especially when we have taking into account that due to European regulations, users will have to give authorization twice! (Something that will undoubtedly get a lot of people thinking… Twice the same warning !? Maybe it’s really important).
However, Apple says the feature was designed to increase transparency in the way users’ information is used by third parties. In addition, the North American giant is currently working on a free tool to help the efficiency of advertising campaigns, by offering anonymous data.
Furthermore, what do you think about all this? Share your opinion with us in the comments below.
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