With the increase in the price of high-end smartphones and the stagnation of the evolution in these models, we are increasingly interested in what the mid-range has to offer.
After all, this is where we managed to remove some performance / price from our purchases, trying to get the best possible taking into account our budget! Not to mention the fact that the characteristics of high-end smartphones are slowly reaching this market segment, such as OLED screens and fingerprint sensors under the screen.
This is exactly why the iPhone SE 2020 made a splash at the time of its launch, which is also why the Galaxy A51 was the best-selling device on the planet in the first three months of the year. Being immediately followed by Xiaomi's Redmi 8. Interestingly, the Galaxy S20 + was the only high-end device to appear in the top 6 of the best-selling devices, ranking third.
Samsung and Xiaomi dominate the mid-range world!
Therefore, as prices increase and mobile network providers begin to end mobile phone exchange contracts every 2 years… The market is becoming more sensitive to price fluctuations! Especially in the higher ranges.
Now more than ever, consumers want to have the best possible without spending a lot of money. In other words, they want ‘decent’ specifications at lower prices. Forgetting the old days, where the rule was to have the best top of the range, not looking at 'guitos'. Notably in the post-COVID-19 period, when the fear of an economic crisis is a reality.
We are not talking about a 100% new trend!
In case you didn't know, the best-selling devices of 2019 were Xiaomi Redmi and Samsung Galaxy A mid-range devices. Just like in early 2020. However, it is a trend that now shows signs of acceleration… Except for Apple, of course, .
However, according to Canalys, which shows different sales figures than other agencies, the iPhone 11 remains the best-selling smartphone on the market. With the iPhone 11 Pro Max and 11 Pro occupying the sixth and tenth position in the table. Having said all that, now that we have the iPhone SE on the market, the results for the second quarter should be even more interesting.
Furthermore, what do you think about all this? Share your opinion with us in the comments below.
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