The first quarter of 2020 saw the worst smartphone sales in history and this is expected to worsen in the second quarter of this year. However, despite all this, there was a manufacturer, Xiaomi, that stood out in a neighboring country and surpasses the usual manufacturers, namely Huawei, Apple and Samsung.
Xiaomi makes jackpot and overtakes Samsung, Apple and Huawei
Xiaomi has been growing a lot and in Europe it is already the fourth major manufacturer in the old continent.
In the image above we can see that at European level, Xiaomi has a 10% market share, but has grown almost 80% year-over-year. These are extraordinary values. However, Huawei, in third place, owned 18% of the pie, but had a year-on-year decline of 40%. This suggests that Xiaomi could overtake Huawei in third place, if the respective growth and decline trends persist.
However, Canalys it also revealed a bomb. Is that in the Spanish market, Xiaomi is the number one brand in market share. This, as one might imagine, was received with much surprise. After all, Apple, Huawei and Samsung are the top three smartphone players. Although these top three companies have experienced a year-over-year decline, Xiaomi has counteracted the trend and achieved 46% growth year on year.
This market research firm also saw four-digit growth for Oppo in the region.
Xiaomi was also placed third in Italy (registering a growth of 306% over the previous year) and fourth in France (+ 83%). It now remains to wait to see what will happen with the shipping for distribution for the rest of the year, especially since the Xiaomi Mi 10 range is much more expensive than ever. Upon entering, with the Redmi Note 9 and Mi 10 Lite 5G there is a lot to choose from.
The new market study also illustrates the difference between North America and Europe in terms of smartphone brands. Between Huawei, Xiaomi and Oppo / Realme, it is clear that Europeans have much more choice.
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